Project highlights Reduced 57 active plugins to 19 Reduced TTFB from ~5,000 to 0 Rebuilt pages to be less resourceful, without a change in design Conversion rates dramatically increased; with mobile users as a priority, went up from 1.2% to 1.8% from the speed increase! Homepage speed reduced to 0.9 seconds from 3.5! Wrote bulk URL redirects after reconfiguring permalink structure 0 downtime during update With some UX and SEO consulting to follow, I was on my merry way as a freelancer does I had to optimize a high traffic woocommerce site as sluggish performance was hurting their ecommerce metrics, in other words, revenue.

Speed can be a dealbreaker for your site visitors, and search engines weigh it heavily too.

What is Semantic Web? Proper web development is universally understood, thanks to internationally recognized standards. Most recognizeably, w3.org, aka the World Wide Web Consortium(W3C) is a global community that sets the standards we follow. Best practices go far beyond what the users experience. In development, there are unlimited ways to create the same end result. A more skilled developer writes code in such a way that future development, and future changes in the web are considered.