Website performance has much more to do than with speed. It has to do with user experience. Search engines have been taking this into account more and more. Google even calculates the carbon footprint a website uses based on its weight and resources.

Slow Websites	Fast Websites
Google flags pages for poor experience	Google ranks pages in your website higher
Users leave websites if the wait is long	Users are more likely to become customers
Could be caused by errors	Are often error-free
Web server can crash from too much load	More likely to have 24/7/365 uptime
Often riddled with unnecessary code	Load only what's needed
More likely to have security issues	Less code, less software, less worries
Can cost extra money to host	Saves money on web hosting

When improving performance, at some point, the returns diminish and difficulty increases. This often requires weeks and often continual work to continue getting improvements over a long period of time. It depends on what your situation and needs are.

Web performance is the future

The web is always progressing with unanimous consensuses, standards and guidelines.

Performant and micro-sized pages will end up leading the charge. It's already happening. And it will continue to become even more common.

You don't have to compromise design in order to have a fast website. You just have to not serve too much unnecessary code.

Heynima.com loads faster than most websites on the web