What is Mailchimp?

MailChimp is a popular email subscription platform. They have one of the best sending reputations in the world, giving you high chance of ending in a reader’s inbox. As such, their rules are strict and not obeying their rules can get your business banned from their service.

MailChimp comes with all of the necessary email features under the sun.

Use MailChimp for newsletters, drip campaigns and more

Pros of using MailChimp

The best thing about MailChimp is the quality of service. Their interface is easy to work with and their systems are reliable.

They also have free accounts for people with small lists.

Getting started with MailChimp is easy.

Cons of MailChimp

As your list grows MailChimp can be more expensive than some competitors. But still, to many, the quality of their service makes up for it.

My personal thoughts on MailChimp

I think MailChimp is a wonderful company.

MailChimp has every email newsletter feature you can think of.

WordPress integration

You can integrate MailChimp with your WordPress site to dynamically pull data from it. This means your MailChimp emails can communicate with your website as you publish new content.

List Segmenting

Segmenting your email list can make managing big lists easier. You get to have more control over your audience and the emails they get based on their segment.

Email Templates and Email Builder (Paid Version)

The free version of MailChimp restricts you to a few premade templates. You can create templates and purchase them at various marketplaces, such as ThemeForest. Email Templates can be compatible with MailChimp’s builder - this makes for opportunity to create easy-to-customize branded emails.

Drip Campaigns and Conditional Mail

A powerful feature that comes with most email subscription systems is conditional mail. This is email that can be sent based on actions taken by a subscriber, among many others ‘conditions’.