SEO

Project highlights Reduced 57 active plugins to 19 Reduced TTFB from ~5,000 to 0 Rebuilt pages to be less resourceful, without a change in design Conversion rates dramatically increased; with mobile users as a priority, went up from 1.2% to 1.8% from the speed increase! Homepage speed reduced to 0.9 seconds from 3.5! Wrote bulk URL redirects after reconfiguring permalink structure 0 downtime during update With some UX and SEO consulting to follow, I was on my merry way as a freelancer does I had to optimize a high traffic woocommerce site as sluggish performance was hurting their ecommerce metrics, in other words, revenue.

There are various tools for SEO spying, and it’s an actual thing. I like using Spyfu.com for a quick analysis. Because search engine presence is public, there are tools made to streamline this information about your competitors. What makes SEO spying useful is that it helps you identify direct competitors and for which keywords. In a field where every bit of knowledge is useful; you can target competitors and overtake them without them even realizing.