Project highlights Reduced 57 active plugins to 19 Reduced TTFB from ~5,000 to 0 Rebuilt pages to be less resourceful, without a change in design Conversion rates dramatically increased; with mobile users as a priority, went up from 1.2% to 1.8% from the speed increase! Homepage speed reduced to 0.9 seconds from 3.5! Wrote bulk URL redirects after reconfiguring permalink structure 0 downtime during update With some UX and SEO consulting to follow, I was on my merry way as a freelancer does I had to optimize a high traffic woocommerce site as sluggish performance was hurting their ecommerce metrics, in other words, revenue.